Video marketing is more popular than ever. Over the past 5 years, the role of video in marketing has increased dramatically. Video is no longer an option but a necessity. We’ve seen a lot of businesses create video content as a means to provide easy-to-digest information to their target audience.

There’s no doubt that video is one of the best marketing tools out there. Whether promoting a product or service, video marketing proves to be valuable in this fast-paced digital era.

Why does video improve overall marketing strategy?

1. The demand for video is rising

Video is the future, and the future is now. In fact, it has been accelerated by the pandemic since everyone is online in their homes. According to Biteable, 78% of people watch online videos every week and 55% view online videos every day. Most of this is coming from Youtube wherein users view more than 1 billion hours of video each day.

To meet this growing demand, social media behemoths such as Facebook and Instagram have become video-first platforms. Tiktok also has exploded in the past two years.

As a business, all you can do is ride the video revolution that is happening right now. Content has become highly saturated nowadays and videos can help grab the attention of your users on your website. After all, people love watching engaging content.

2. Video is easy to digest

If you have a product or service, videos are the way to go since it simplifies information. Hubspot found out that 72% of customers would rather watch videos to learn about a product or service. It’s easier to digest than any other type of content such as blogs and static posts. Just imagine how long a blog can be when explaining how a certain product or service works. It’s brutal for the eyes.

Videos are engaging and entertaining because you can see and hear the content at the same time. This is why video is important for marketing since it opens a lot of opportunities in providing content that is quickly absorbed. You can do explainers, interviews, demos, Q&As, and many more. Determine what works for your target audience.

3. Video humanizes your brand

Another advantage of video is it builds trust towards your customers. Through videos, you are connecting to them by giving them useful information—making your brand more reliable and authentic. As a result, this creates long-lasting relationships that lead to brand loyalty and repeat purchases. This gives you an edge since most businesses are just focused on making sales, rather than listening to their customers.

In addition, it promotes brand recall. When you have a video with attractive visuals and sounds, customers will recall you easily and will be on their top of mind. This can give you an advantage over your competitors who don’t use video in their marketing efforts.

4. Video engages with your customers

Videos are a highly engaging type of content. When customers like your content, they can share it with their friends and families on social media. This engagement creates more awareness for your brand especially when it becomes viral.

Comments are also a great way to engage with your customers. You can talk to them by replying to their comments and asking for content ideas. Find common pain points that need to be addressed as well. Then, create your next video with that information. This ensures that you are listening to your customers and providing the content that they need. 

5. Video increases conversion rates

Putting videos on your landing page can increase conversion rates up to 80%. A video on how your product or service works is huge for customers since you’re giving them the opportunity to make them understand on the spot. According to Wyzowl, 74% of people will buy a product or service after watching an explainer video.

As you can see, putting videos on your website has a high ROI. Sure, creating video content is time-consuming, but it’s worth it given its effectiveness. Make sure to have content that explains the product or service clearly.

6. Video is great for SEO

Google loves videos because they see them as high-quality content. Since Google now owns Youtube, they prioritize them in search engine results because people love videos more than blogs or infographics. This is true because a video has the potential to answer the search query right away.

If you have a video embedded on your website, you’re 53% more likely to rank first on Google SERPs. This also increases the time someone spends on your webpage which has a significant effect on your search engine rank. Just make sure you don’t bombard your users with lots of videos on your page since this will greatly affect their user experience, thus increasing bounce rates.

7. Video reduces support calls

Most support calls are repeat questions. These common queries can be addressed immediately through video. Through this, support is accessible to your customers, anytime and anywhere. In addition, they can repeat this from time to time. There’s no need to wait for long call lines hoping to talk to a customer service agent. Remember, your customers value their time and one bad experience can put them off.

As a result, this greatly reduces the number of support calls that you will receive. According to Wyzowl, 43% of video marketers say video has reduced the number of support calls they’ve received. This also proves to be cost-effective since you don’t have to add more manpower to customer service.

Conclusion

Video is one of the best marketing tools you can use right now. In a world full of text-heavy and static post content, it makes sense to stand out through videos as it gives your brand personality and connects with your audience. Video lets them see and hear useful content which proves to drive more conversions and sales.

Moreover, creating videos is fun. You get to play around with visuals, music, and animations. There are a plethora of untapped video content ideas out there and it’s up to you how to make it alive. Consider video content marketing in your efforts in lifting up your brand to the next level.

If you are looking for video marketing services, look no further. We can help you pivot into the exciting world of video.