Video marketing is taking the healthcare industry by storm. After all, people prefer to watch videos to get healthcare information because it’s engaging and easier to digest than long-form text content.
Clinics, hospitals, and other healthcare organizations are already using video to acquire more patients and help their current patients with the information they need. With the right video strategy, you can utilize this platform to help your institution acquire more and retain patients.
1. Video highlights your services
Using video in medical marketing gives people an idea of the features and benefits of your clinic or institution. Hubspot found out that 72% of customers would rather watch videos to learn about a product service. Without video, people wouldn’t have a clear grasp of what you offer. Yes, you can still opt to go the traditional route with flyers and brochures but it’s not that convenient anymore.
People nowadays are always on-the-go. Thus, they prefer video over any type of content. According to Biteable, 78% of people watch online videos every week and 55% view online videos every day. Video simplifies information and is absorbed quickly since it engages two senses of the human body: sight and hearing.
Telling a story with static images or long-form of texts may not be enough for your visitors to get enticed in what you offer. Sure, creating video content is time-consuming, but it has a high return on investment. As you can see, there’s a huge potential for video in medical marketing.
2. Video allows you to showcase testimonials
People may get uncomfortable with health issues since it’s a worrisome topic. Putting relatable content for your patients is a great way to connect to their feelings. You can do it through video testimonials.
Video testimonials allow your patients to trust you more. According to Inc., 84% of consumers trust reviews as much as personal recommendations. Showing positive reviews from your patients on your website gives them a sense of security that you’re reliable.
With video, you can highlight different kinds of testimonials from your patients. You can show success stories, a quick review of the doctor, comments about the ambiance of the clinic, and many more. Whatever positive review it may be, it’s worth highlighting it using a video.
The beauty of testimonials is that there’s no need for animations and complex designs. You just need to record the reviews from your previous or current patients and combine it into one video. But of course, you need an expert in video so everything runs smoothly.
3. Video simplifies health information
You have to assume that most of your patients are not health literate. There are many jargons and technical terms in the medical field that your patients simply wouldn’t understand.
With video, you can improve the health literacy of your patients by explaining things thoroughly. Since it’s a video, you can use eye-catching visuals and a narrator to explain certain terms correctly. A huge plus if you can put a subtitle on it!
Your patients will appreciate the informative content. There’s a huge chance that they would recommend you to their family and friends since it tells you that you deeply care for their health.
4. Video is easily shared on social media
Social media is full of video content. People just love to use social media platforms such as Facebook and Instagram to watch videos. Of course, when they like it, they are going to share it with their friends and family.
This gives you the chance to raise awareness about your brand on social media. You can start by providing informational content that answers common questions and queries from your patients.
Questions such as: Do people know what to expect before they come into your office? How can they book an online appointment at your clinic? Do you have health tips for them? And many more. Provide tips and answers to your patients and they will surely love it.
5. Video increases brand loyalty
Since video builds trust towards your patients, it allows you to create long-lasting relationships with them. This results in an increase in brand loyalty and repeat visits. Furthermore, they can also recommend you to their family and friends—allowing you to acquire more patients.
After all, your end goal should be for your patients to repeat and develop healthy habits. Video in medical marketing is not just about sales, but retention and education. Continue creating informative and engaging videos to build that trust further.
